Research methods in tourism, hospitality & events management /

This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Brunt, Paul (लेखक), Horner, Susan, 1956- (लेखक), Semley, Natalie (लेखक)
स्वरूप: Sách giấy
विषय:
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
विषय - सूची:
  • What is research?
  • (Market) research methods
  • Planning a project
  • Selecting a sample
  • Quantitative data collection methods
  • Qualitative data collection methods
  • Analysing the data : a quantitative approach
  • Analysing the data : a qualitative approach
  • Writing up, presenting and publishing the results.