Research methods in tourism, hospitality & events management /
This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
Đã lưu trong:
| Những tác giả chính: | , , |
|---|---|
| 格式: | Sách giấy |
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
書本目錄:
- What is research?
- (Market) research methods
- Planning a project
- Selecting a sample
- Quantitative data collection methods
- Qualitative data collection methods
- Analysing the data : a quantitative approach
- Analysing the data : a qualitative approach
- Writing up, presenting and publishing the results.