Research methods in tourism, hospitality & events management /

Research methods in tourism, hospitality & events management /

This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

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Detalhes bibliográficos
Những tác giả chính: Brunt, Paul (Tác giả), Horner, Susan, 1956- (Tác giả), Semley, Natalie (Tác giả)
Formato: Sách giấy
Assuntos:
Hospitality industry > Research.
Special events > Management > Research.
Tourism > Research > Methodology.
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Sumário:
  • What is research?
  • (Market) research methods
  • Planning a project
  • Selecting a sample
  • Quantitative data collection methods
  • Qualitative data collection methods
  • Analysing the data : a quantitative approach
  • Analysing the data : a qualitative approach
  • Writing up, presenting and publishing the results.

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