Research methods in tourism, hospitality & events management /
This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
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| Autori principali: | , , |
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| Natura: | Sách giấy |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Sommario:
- What is research?
- (Market) research methods
- Planning a project
- Selecting a sample
- Quantitative data collection methods
- Qualitative data collection methods
- Analysing the data : a quantitative approach
- Analysing the data : a qualitative approach
- Writing up, presenting and publishing the results.