Research methods in tourism, hospitality & events management /

Research methods in tourism, hospitality & events management /

This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Brunt, Paul (Awdur), Horner, Susan, 1956- (Awdur), Semley, Natalie (Awdur)
Fformat: Sách giấy
Pynciau:
Hospitality industry > Research.
Special events > Management > Research.
Tourism > Research > Methodology.
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Tabl Cynhwysion:
  • What is research?
  • (Market) research methods
  • Planning a project
  • Selecting a sample
  • Quantitative data collection methods
  • Qualitative data collection methods
  • Analysing the data : a quantitative approach
  • Analysing the data : a qualitative approach
  • Writing up, presenting and publishing the results.

Eitemau Tebyg