Nguyên nhân và bài học từ những thất bại PR nổi tiếng thế giới

Cuốn sách " Nguyên nhân và bài học từ những thất bại PR nỗi tiếng thế giới" là cuốn sách hữu ích không chỉ đối với các nhà điều hành doanh nghiệp mà còn cho tất cả các sinh viên thuộc chuyên ngành quảng cáo, truyền thông....

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Bibliographic Details
Main Author:	McCusker, Gerry
Other Authors:	Trần Thị Bích Nga (Dịch), Nguyễn Thị Thu Hà (Dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Trẻ 2009
Subjects:	Quan hệ công chúng (PR)
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Nguyên nhân và bài học từ những thất bại PR nổi tiếng thế giới

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