Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận.

Nội dung sách bao gồm các chương sau: Tại sao phải làm cách mạng marketing?; thế nào là cách mạng marketing; thấu hiểu khách hàng; làm cách mạng thông qua hoạch định; cách mạng marketing thông qua hoạt động phân khúc; cách mạng hóa doanh nghiệp thông qua...

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Bibliographic Details
Other Authors:	Gamble, Paul R., Tapp, Alan, Marsella, Anthony, Bích Liễu (Dịch), Thu Hà (Dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp.HCM Trẻ 2008
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận.

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