Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận.

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Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận.

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Nội dung sách bao gồm các chương sau: Tại sao phải làm cách mạng marketing?; thế nào là cách mạng marketing; thấu hiểu khách hàng; làm cách mạng thông qua hoạch định; cách mạng marketing thông qua hoạt động phân khúc; cách mạng hóa doanh nghiệp thông qua...

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Bibliographic Details
Other Authors:	Gamble, Paul R., Tapp, Alan, Marsella, Anthony, Bích Liễu (Dịch), Thu Hà (Dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp.HCM Trẻ 2008
Subjects:	Quản trị kinh doanh
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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