Nguyên lý tiếp thị = Principles of marketing

Nguyên lý tiếp thị (Principles Of Marketing) là một trong những cuốn sách kinh điển nhất gối đầu giường cho các nhà quản trị tiếp thị trên thế giới. Suốt nhiều thập kỉ qua, cùng với tốc độ thay đổi nhanh chóng trong đời sống xã hội, thực...

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Armstrong , Gary, Lại Hồng Vân (Dịch), Kim Phượng (Dịch)
Format:	Livre
Langue:	Vietnamese
Publié:	H. Lao động Xã hội 2012
Sujets:	Quan hệ công chúng
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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245	1	0	\|a Nguyên lý tiếp thị = \|b Principles of marketing \|c Philip Kotler ; Lại Hồng Vân, Kim Phượng (dịch)
260			\|a H. \|b Lao động Xã hội \|c 2012
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520	3		\|a Nguyên lý tiếp thị (Principles Of Marketing) là một trong những cuốn sách kinh điển nhất gối đầu giường cho các nhà quản trị tiếp thị trên thế giới. Suốt nhiều thập kỉ qua, cùng với tốc độ thay đổi nhanh chóng trong đời sống xã hội, thực tiễn kinh doanh cũng như công nghệ, cuốn sách giáo khoa kinh điển này liên tục được cập nhật nhằm giúp bạn đọc nắm bắt được những thông tin mới nhất diễn ra trong lĩnh vực tiếp thị để áp dụng vào thực tế. Sách cho thấy tâm huyết của các tác giả trong việc cập nhật những thông tin mới nhất xoay quanh các vấn đề tiếp thị.
653			\|a Quan hệ công chúng
700	1		\|a Armstrong , Gary
700	1		\|a Lại Hồng Vân \|e Dịch
700	1		\|a Kim Phượng \|e Dịch
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Nguyên lý tiếp thị = Principles of marketing

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