Con đường tăng trưởng thương hiệu - Khám phá Sự thật đằng sau các chương trình quảng cáo, khuyến mại và khách hàng thân thiết

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Con đường tăng trưởng thương hiệu - Khám phá Sự thật đằng sau các chương trình quảng cáo, khuyến mại và khách hàng thân thiết

Nội dung sách chỉ ra những sai lầm phổ biến và xác định các bằng chứng tạo mô hình tái diễn giống quy luật trong khoa học tiếp thị; cung cấp những kiến thức về tiếp thị một cách hoàn toàn mới khi đưa ra những luận điểm khoa học dựa trê...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Sharp, Byron
অন্যান্য লেখক:	Trịnh Thu Hằng (Dịch)
বিন্যাস:	গ্রন্থ
ভাষা:	Vietnamese
প্রকাশিত:	H. Công Thương ; Công ty sách Alpha 2023
বিষয়গুলি:	Truyền thông đa phương tiện
ট্যাগগুলো:	ট্যাগ যুক্ত করুন কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

অনুরূপ উপাদানগুলি

Khám phá bí mật ChatGPT và AI đỉnh cao
অনুযায়ী: Nguyễn Minh Toàn
প্রকাশিত: (2023)

Con đường tăng trưởng thương hiệu - Ứng dụng Jenni Romaniuk, Byron Sharp ; An Chi, Ngọc Huyền (dịch)
অনুযায়ী: Romaniuk, Jenni
প্রকাশিত: (2023)

Khám phá đa phương tiện
অনুযায়ী: Dowling, Jennifer Coleman
প্রকাশিত: (2018)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
অনুযায়ী: Ariely, Dan
প্রকাশিত: (2012)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
অনুযায়ী: Ariely, Dan
প্রকাশিত: (2024)

Thói quen làm nên sáng tạo Khám phá tiềm năng của bản thân từ những thói quen hằng ngày
অনুযায়ী: Tharp, Twyla
প্রকাশিত: (2018)

Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận
প্রকাশিত: (2016)

Wifi marketing : Phương thức quảng cáo hiệu quả và thu thập dữ liệu khách hàng dễ dàng
অনুযায়ী: Nguyễn Bảo Toàn
প্রকাশিত: (2023)

Quảng cáo không nói láo Sự thật về quảng cáo dưới góc nhìn khoa học, toàn diện và thực tiễn
অনুযায়ী: Hồ Công Hoài Phương
প্রকাশিত: (2024)

Con đường trở thành Freelance Writer Tôi đã kiếm 800.000.000 một năm từ viết lách như thế nào?
অনুযায়ী: Linh Phan
প্রকাশিত: (2023)

Định vị: Cuộc chiến giành tâm trí khách hàng
অনুযায়ী: Ries, Al
প্রকাশিত: (2024)

Nền tảng công nghệ : Hướng đi mới dành cho doanh nghiệp trong thời đại 4.0 = Chasing digital : A playbook for the new economy
অনুযায়ী: Stevens, Anthony
প্রকাশিত: (2019)

Tư duy thiết kế lấy người dùng làm trung tâm = The design of everyday things : Bí quyết tạo ra sản phẩm mọi khách hàng đều mong muốn
অনুযায়ী: Norman, Don
প্রকাশিত: (2024)

Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng
অনুযায়ী: Barden, Phil
প্রকাশিত: (2023)

Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng
অনুযায়ী: Barden, Phil
প্রকাশিত: (2023)

Để bao bì truyền tải thông điệp marketing Bí kíp tăng lợi thế cạnh tranh cho sản phẩm thương mại
অনুযায়ী: Ambrose, Gavin
প্রকাশিত: (2024)

Chiến lược xa xỉ Phá vỡ quy luật tiếp thị để xây dựng thương hiệu xa xỉ
অনুযায়ী: Kapferer, J. N.
প্রকাশিত: (2023)

Homo numericus : Con người trong kỷ nguyên số
অনুযায়ী: Cohen, Daniel
প্রকাশিত: (2025)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
প্রকাশিত: (2024)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên Internet
অনুযায়ী: Ries, Al
প্রকাশিত: (2023)

Triều đại của một ông hoàng quảng cáo
অনুযায়ী: Roman, Kenneth
প্রকাশিত: (2017)

Lời tự thú của một bậc thầy quảng cáo
অনুযায়ী: Ogilvy, David
প্রকাশিত: (2020)

18 quy luật bất biến phát triển danh tiếng thương hiệu công ty Ronald J. Alsop ; Trần Thị Bích Nga biên dịch
অনুযায়ী: Alsop, Ronald J.
প্রকাশিত: (2017)

Alpha Premium Toolbox - Sách tặng kèm theo sách Quantum Marketing
প্রকাশিত: (2022)

Trên lưng khổng tượng Kinh doanh online trên sàn thương mại điện tử
অনুযায়ী: Trần, Thanh Phong
প্রকাশিত: (2021)

Sống sao trong thời đại số? Định hình lại tương lai của con người, quốc gia và doanh nghiệp
অনুযায়ী: Schmidt, Eric
প্রকাশিত: (2023)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo
অনুযায়ী: Mahon, Nik
প্রকাশিত: (2023)

Game challenge - Ứng dụng sáng tạo hình ảnh điều khiển tâm trí : Phụ bản tặng kèm đặc biệt dành riêng cho độc giả Rio book
প্রকাশিত: (2023)

Digital marketing - Từ chiến lược đến thực thi Nền tảng thành công cho chiến dịch Marketing thời đại số : Phiên bản cập nhật mới nhất
প্রকাশিত: (2024)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo Phụ bản đặc biệt dành cho độc giả Rio Book
প্রকাশিত: (2023)

Những đòn tâm lý trong thuyết phục: 7 "vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng
অনুযায়ী: Cialdini, Robert B.
প্রকাশিত: (2024)

Thời đại AI và tương lai loài người chúng ta
অনুযায়ী: Kissinger, Herry A.
প্রকাশিত: (2023)

10 viễn cảnh cho tương lai AI 2041
অনুযায়ী: Lee, Kai-Fu
প্রকাশিত: (2023)

Bùng nổ mạng lưới kinh doanh đa chiều
অনুযায়ী: Slim, Pamela
প্রকাশিত: (2023)

Thuyết tiến hoá công nghệ số : Sự tồn tại của người thích nghi tốt nhất trong thời đại kinh doanh cạnh tranh khốc liệt
অনুযায়ী: Goodwin, Tom
প্রকাশিত: (2021)

Ứng dụng Big data trong kinh doanh Công nghệ then chốt của kỷ nguyên số đang mở ra những cơ hội vàng cho doanh nghiệp như thế nào
অনুযায়ী: Schmarzo, Bill
প্রকাশিত: (2020)

Internet of Things : Các vấn đề hiện nay
অনুযায়ী: Nguyễn Tấn Huynh
প্রকাশিত: (2020)

Digital marketing cho nhà quản lý Tiếp thị tinh gọn để kinh doanh hiệu quả: 15 năm "đốt tiền" và bài học rút ra
অনুযায়ী: Quân Võ
প্রকাশিত: (2023)

Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác
অনুযায়ী: Andrews, Marc
প্রকাশিত: (2023)

Nghệ thuật đàm phán = The art of the deal
অনুযায়ী: Trump, Donald J.
প্রকাশিত: (2023)