Con đường tăng trưởng thương hiệu - Khám phá Sự thật đằng sau các chương trình quảng cáo, khuyến mại và khách hàng thân thiết

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Con đường tăng trưởng thương hiệu - Khám phá Sự thật đằng sau các chương trình quảng cáo, khuyến mại và khách hàng thân thiết

Nội dung sách chỉ ra những sai lầm phổ biến và xác định các bằng chứng tạo mô hình tái diễn giống quy luật trong khoa học tiếp thị; cung cấp những kiến thức về tiếp thị một cách hoàn toàn mới khi đưa ra những luận điểm khoa học dựa trê...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Sharp, Byron
अन्य लेखक:	Trịnh Thu Hằng (Dịch)
स्वरूप:	पुस्तक
भाषा:	Vietnamese
प्रकाशित:	H. Công Thương ; Công ty sách Alpha 2023
विषय:	Truyền thông đa phương tiện
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

समान संसाधन

Khám phá bí mật ChatGPT và AI đỉnh cao
द्वारा: Nguyễn Minh Toàn
प्रकाशित: (2023)

Con đường tăng trưởng thương hiệu - Ứng dụng Jenni Romaniuk, Byron Sharp ; An Chi, Ngọc Huyền (dịch)
द्वारा: Romaniuk, Jenni
प्रकाशित: (2023)

Khám phá đa phương tiện
द्वारा: Dowling, Jennifer Coleman
प्रकाशित: (2018)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
द्वारा: Ariely, Dan
प्रकाशित: (2012)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
द्वारा: Ariely, Dan
प्रकाशित: (2024)

Thói quen làm nên sáng tạo Khám phá tiềm năng của bản thân từ những thói quen hằng ngày
द्वारा: Tharp, Twyla
प्रकाशित: (2018)

Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận
प्रकाशित: (2016)

Wifi marketing : Phương thức quảng cáo hiệu quả và thu thập dữ liệu khách hàng dễ dàng
द्वारा: Nguyễn Bảo Toàn
प्रकाशित: (2023)

Quảng cáo không nói láo Sự thật về quảng cáo dưới góc nhìn khoa học, toàn diện và thực tiễn
द्वारा: Hồ Công Hoài Phương
प्रकाशित: (2024)

Con đường trở thành Freelance Writer Tôi đã kiếm 800.000.000 một năm từ viết lách như thế nào?
द्वारा: Linh Phan
प्रकाशित: (2023)

Định vị: Cuộc chiến giành tâm trí khách hàng
द्वारा: Ries, Al
प्रकाशित: (2024)

Nền tảng công nghệ : Hướng đi mới dành cho doanh nghiệp trong thời đại 4.0 = Chasing digital : A playbook for the new economy
द्वारा: Stevens, Anthony
प्रकाशित: (2019)

Tư duy thiết kế lấy người dùng làm trung tâm = The design of everyday things : Bí quyết tạo ra sản phẩm mọi khách hàng đều mong muốn
द्वारा: Norman, Don
प्रकाशित: (2024)

Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng
द्वारा: Barden, Phil
प्रकाशित: (2023)

Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng
द्वारा: Barden, Phil
प्रकाशित: (2023)

Để bao bì truyền tải thông điệp marketing Bí kíp tăng lợi thế cạnh tranh cho sản phẩm thương mại
द्वारा: Ambrose, Gavin
प्रकाशित: (2024)

Chiến lược xa xỉ Phá vỡ quy luật tiếp thị để xây dựng thương hiệu xa xỉ
द्वारा: Kapferer, J. N.
प्रकाशित: (2023)

Homo numericus : Con người trong kỷ nguyên số
द्वारा: Cohen, Daniel
प्रकाशित: (2025)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
प्रकाशित: (2024)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên Internet
द्वारा: Ries, Al
प्रकाशित: (2023)

Triều đại của một ông hoàng quảng cáo
द्वारा: Roman, Kenneth
प्रकाशित: (2017)

Lời tự thú của một bậc thầy quảng cáo
द्वारा: Ogilvy, David
प्रकाशित: (2020)

18 quy luật bất biến phát triển danh tiếng thương hiệu công ty Ronald J. Alsop ; Trần Thị Bích Nga biên dịch
द्वारा: Alsop, Ronald J.
प्रकाशित: (2017)

Alpha Premium Toolbox - Sách tặng kèm theo sách Quantum Marketing
प्रकाशित: (2022)

Trên lưng khổng tượng Kinh doanh online trên sàn thương mại điện tử
द्वारा: Trần, Thanh Phong
प्रकाशित: (2021)

Sống sao trong thời đại số? Định hình lại tương lai của con người, quốc gia và doanh nghiệp
द्वारा: Schmidt, Eric
प्रकाशित: (2023)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo
द्वारा: Mahon, Nik
प्रकाशित: (2023)

Game challenge - Ứng dụng sáng tạo hình ảnh điều khiển tâm trí : Phụ bản tặng kèm đặc biệt dành riêng cho độc giả Rio book
प्रकाशित: (2023)

Digital marketing - Từ chiến lược đến thực thi Nền tảng thành công cho chiến dịch Marketing thời đại số : Phiên bản cập nhật mới nhất
प्रकाशित: (2024)

Art direction - Art director và hành trình định hướng hình ảnh trong chiến dịch quảng cáo Phụ bản đặc biệt dành cho độc giả Rio Book
प्रकाशित: (2023)

Những đòn tâm lý trong thuyết phục: 7 "vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng
द्वारा: Cialdini, Robert B.
प्रकाशित: (2024)

Thời đại AI và tương lai loài người chúng ta
द्वारा: Kissinger, Herry A.
प्रकाशित: (2023)

10 viễn cảnh cho tương lai AI 2041
द्वारा: Lee, Kai-Fu
प्रकाशित: (2023)

Bùng nổ mạng lưới kinh doanh đa chiều
द्वारा: Slim, Pamela
प्रकाशित: (2023)

Thuyết tiến hoá công nghệ số : Sự tồn tại của người thích nghi tốt nhất trong thời đại kinh doanh cạnh tranh khốc liệt
द्वारा: Goodwin, Tom
प्रकाशित: (2021)

Ứng dụng Big data trong kinh doanh Công nghệ then chốt của kỷ nguyên số đang mở ra những cơ hội vàng cho doanh nghiệp như thế nào
द्वारा: Schmarzo, Bill
प्रकाशित: (2020)

Internet of Things : Các vấn đề hiện nay
द्वारा: Nguyễn Tấn Huynh
प्रकाशित: (2020)

Digital marketing cho nhà quản lý Tiếp thị tinh gọn để kinh doanh hiệu quả: 15 năm "đốt tiền" và bài học rút ra
द्वारा: Quân Võ
प्रकाशित: (2023)

Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác
द्वारा: Andrews, Marc
प्रकाशित: (2023)

Nghệ thuật đàm phán = The art of the deal
द्वारा: Trump, Donald J.
प्रकाशित: (2023)