E-commerce 2023-2024: Business. Technology. Society.

The book provides an in-depth overview of e-commerce, focusing on core concepts and the latest practical data. The content is updated through September 2022 and includes examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon, illustrating how e-commerce is transforming b...

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Dades bibliogràfiques
Autor principal: Laudon, Kenneth C.
Altres autors: Traver, Carol Guercio
Format: Llibre
Idioma:Vietnamese
Publicat: Harlow, England Pearson Education Limited 2024
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
Descripció
Sumari:The book provides an in-depth overview of e-commerce, focusing on core concepts and the latest practical data. The content is updated through September 2022 and includes examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon, illustrating how e-commerce is transforming business operations and driving shifts in the global economy. Each chapter concludes with a section on careers in e-commerce, offering information on job opportunities and interview preparation guidance.
Descripció física:832 p. ill. 39 cm
Bibliografia:Includes index
ISBN:9781292449722