E-commerce 2023-2024: Business. Technology. Society.

The book provides an in-depth overview of e-commerce, focusing on core concepts and the latest practical data. The content is updated through September 2022 and includes examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon, illustrating how e-commerce is transforming b...

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Podrobná bibliografie
Hlavní autor: Laudon, Kenneth C.
Další autoři: Traver, Carol Guercio
Médium: Kniha
Jazyk:Vietnamese
Vydáno: Harlow, England Pearson Education Limited 2024
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
Popis
Shrnutí:The book provides an in-depth overview of e-commerce, focusing on core concepts and the latest practical data. The content is updated through September 2022 and includes examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon, illustrating how e-commerce is transforming business operations and driving shifts in the global economy. Each chapter concludes with a section on careers in e-commerce, offering information on job opportunities and interview preparation guidance.
Fyzický popis:832 p. ill. 39 cm
Bibliografie:Includes index
ISBN:9781292449722