Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion

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Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion

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Trong cuốn sách tác giả tiết lộ 6 "vũ khí" gây ảnh hưởng đầy uy lực: cam kết và nhất quán, khan hiếm, đáp trả, bằng chứng xã hội, uy quyền và thiện cảm. Mỗi loại lại bị chi phối bởi một nguyên tắc tâm lý cơ bản điều khiển hà...

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Bibliographic Details
Main Author:	Cialdini, Robert B.
Other Authors:	Mai Hạnh (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Lao động 2013
Subjects:	Quan hệ công chúng
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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