Marketing tới khách hàng tổ chức : Sách chuyên khảo

Nội dung sách về hành vi mua của khách hàng tổ chức, chiến lược marketing tới khách hàng tổ chức, chính sách sản phẩm, chính sách giá, phân phối và truyền thông.

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Bibliographic Details
Main Author:	Phạm Thị Huyền
Other Authors:	Nguyễn Thị Thu Hiền, Phạm Văn Tuấn
Format:	Book
Language:	Vietnamese
Published:	H. Giáo dục Việt Nam 2015
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Nội dung sách về hành vi mua của khách hàng tổ chức, chiến lược marketing tới khách hàng tổ chức, chính sách sản phẩm, chính sách giá, phân phối và truyền thông.
Physical Description:	267 tr. Minh họa 24cm
ISBN:	9786040080516

Marketing tới khách hàng tổ chức : Sách chuyên khảo

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