Những chiến lược marketing tạo ra lợi nhuận : Chiến lược tạo dựng lợi thế cạnh tranh, thu hút khách hàng và xây dựng thương hiệu

Sách đề cập một số nguyện tắc bất biến trong quản lý giành cho chủ doanh nghiệp, nắm được bài toán marketing, những chiến lược marketing mang tính chiến lược, tạo ra lợi nhuận cho doanh nghiệp, nắm vững những chiến lược kinh doanh thực s...

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Bibliographic Details
Main Author:	Avrin, David
Other Authors:	Phương Hoàng (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Hồng Đức 2018
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Những chiến lược marketing tạo ra lợi nhuận : Chiến lược tạo dựng lợi thế cạnh tranh, thu hút khách hàng và xây dựng thương hiệu

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