Những đòn tâm lý trong định giá sản phẩm = Priceless : Ảo tưởng về giá trị công bằng (và cách chớp thời cơ)

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Những đòn tâm lý trong định giá sản phẩm = Priceless : Ảo tưởng về giá trị công bằng (và cách chớp thời cơ)

Những đòn tâm lý trong định giá sản phẩm là sự tóm tắt tuyệt vời của vô số kết quả nghiên cứu kinh tế học hành vi. Nửa đầu của cuốn sách đưa ra một vài khái niệm quan trọng như mỏ neo, sự gắn kết giá cả. Phần thứ hai làm rõ hơn nhữ...

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Bibliographic Details
Main Author:	Poundstone, William
Other Authors:	Trần Thanh Hương (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Công thương 2020
Edition:	Tái bản lần thứ nhất, có chỉnh sửa
Subjects:	Tham khảo
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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