Những đòn tâm lý trong định giá sản phẩm = Priceless : Ảo tưởng về giá trị công bằng (và cách chớp thời cơ)

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Những đòn tâm lý trong định giá sản phẩm = Priceless : Ảo tưởng về giá trị công bằng (và cách chớp thời cơ)

Những đòn tâm lý trong định giá sản phẩm là sự tóm tắt tuyệt vời của vô số kết quả nghiên cứu kinh tế học hành vi. Nửa đầu của cuốn sách đưa ra một vài khái niệm quan trọng như mỏ neo, sự gắn kết giá cả. Phần thứ hai làm rõ hơn nhữ...

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Podrobná bibliografie
Hlavní autor:	Poundstone, William
Další autoři:	Trần Thanh Hương (Dịch)
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	H. Công thương 2020
Vydání:	Tái bản lần thứ nhất, có chỉnh sửa
Témata:	Tham khảo
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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