Giáo trinh marketing căn bản

Sách giới thiệu tổng quan về marketing và quản trị marketing nhằm giúp người học tìm hiểu bản chất của marketing. Cách thức các chủ thể làm marketing xây dựng hệ thống thông tin marketing và tiến trình thực hiện một cuộc nghiên cứu marketing....

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Bibliographic Details
Main Author:	Trần Minh Đạo (Chủ biên)
Format:	Book
Language:	Vietnamese
Published:	H. Đại học kinh tế quốc dân 2013
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Sách giới thiệu tổng quan về marketing và quản trị marketing nhằm giúp người học tìm hiểu bản chất của marketing. Cách thức các chủ thể làm marketing xây dựng hệ thống thông tin marketing và tiến trình thực hiện một cuộc nghiên cứu marketing. Giới thiệu các đặc điểm hành vi của hai loại khách hàng điển hình,....
Physical Description:	619 tr. minh họa 24cm
ISBN:	9786049276903

Giáo trinh marketing căn bản

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