Giáo trình marketing du lịch

Trình bày tổng quan về marketing du lịch; môi trường marketing và kế hoạch marketing của tổ chức (doanh nghiệp) du lịch; thị trường du lịch và nghiên cứu thị trường du lịch của tổ chức (doanh nghiệp) du lịch; phân đoạn thị trường, lựa chọn thị t...

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Bibliographic Details
Main Author:	Nguyễn Văn Mạnh (Chủ biên)
Other Authors:	Nguyễn Đình Hòa (Chủ biên)
Format:	Book
Language:	Vietnamese
Published:	H. Đại học kinh tế quốc dân 2015
Edition:	Tái bản lần thứ nhất
Subjects:	Quản trị du lịch
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Trình bày tổng quan về marketing du lịch; môi trường marketing và kế hoạch marketing của tổ chức (doanh nghiệp) du lịch; thị trường du lịch và nghiên cứu thị trường du lịch của tổ chức (doanh nghiệp) du lịch; phân đoạn thị trường, lựa chọn thị trường mục tiêu và định vị thị trường của doanh nghiệp du lịch;...
Item Description:	ĐTTS ghi: Trường đại học kinh tế quốc dân. Khoa Du lịch và khách sạn
Physical Description:	439 tr. 21cm
ISBN:	9786049279140

Giáo trình marketing du lịch

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