Marketing căn bản

Đề cập đến nội dung: Giới thiệu về Marketing, nghiên cứu, phân khúc, lựa chọn và định vị môi truờng marketing. Các chiến luợc marketing, bao gồm chiến luợc về sản phẩm, định giá, phân phối và xúc tiến. Tổ chức thực hiện marketing.; KT182...

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Bibliographic Details
Main Author:	Quách, Thị Bửu Châu
Other Authors:	Trường Đại học Kinh tế Tp.Hồ Chí Minh
Format:	Book
Language:	Undetermined
Published:	H. Lao động 2012
Subjects:	Marketing > Căn bản; Quản trị marketting
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=17674
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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