Quản trị kênh phân phối

Trình bày những kiến thức cơ bản về tổ chức và quản lý hệ thống phân phối sản phẩm của các doanh nghiệp, trong đó đề cập những nội dung về sự hoạt động của kênh phân phối, cấu trúc kênh, hành vi và các hình thức tổ chức các kiểu...

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Bibliographic Details
Main Author:	Trương, Đình Chiến
Other Authors:	Trường Đại học Kinh tế Quốc dân
Format:	Book
Language:	Undetermined
Published:	H. Đại học Kinh tế Quốc dân 2010
Subjects:	Quản trị tiếp thị(Marketting) > Phân phối sản phẩm
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=17898
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=17898

Quản trị kênh phân phối

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