Nghiên cứu khoa học Marketing Ứng dụng mô hình cấu trúc tuyến tính SEM

Gồm 2 phần. Ph.1: Báo cáo nghiên cứu dạng đề tài khoa học, có các nghiên cứu sau: Giá trị thương hiệu trong thị trường hàng tiêu dùng; Chất lượng dịch vụ siêu thị; Một số yếu tố chính tác động vào xu hướng tiêu dùng hàng nội của người...

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Bibliographic Details
Main Author:	Nguyễn, Đình Thọ
Other Authors:	Nguyễn, Thị Mai Trang
Format:	Book
Language:	Undetermined
Published:	H. Lao động 2011
Subjects:	Marketing > nghiên cứu khoa học; Tiếp thị > Nghiên cứu khoa học ; Mô hình SEM > Phương pháp nghiên cứu
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=20497
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Nghiên cứu khoa học Marketing Ứng dụng mô hình cấu trúc tuyến tính SEM

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