Tiếp thị mở đường tăng trưởng Market your way to growth :8 con đường tăng trưởng thời khủng hoảng

Trình bày tám chiến lược tăng trưởng: xây dựng thị phần; phát triển khách hàng và các bên hữu quan gắn kết; kiến tạo một thương hiệu mạnh; sáng tạo các sản phẩm, dịch vụ và trải nghiệm mới mẻ; mở rộng ra quốc tế; thâu tóm, sáp nhậ...

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Bibliographic Details
Main Author:	Philip
Other Authors:	Kotler, Milton
Format:	Book
Language:	Undetermined
Published:	H. Trẻ 2013
Subjects:	Chiến lược tiếp thị; Quản lý tiếp thị > Chiến lược tăng trưởng
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22235
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Trình bày tám chiến lược tăng trưởng: xây dựng thị phần; phát triển khách hàng và các bên hữu quan gắn kết; kiến tạo một thương hiệu mạnh; sáng tạo các sản phẩm, dịch vụ và trải nghiệm mới mẻ; mở rộng ra quốc tế; thâu tóm, sáp nhập và liên minh
Physical Description:	295tr.

Tiếp thị mở đường tăng trưởng Market your way to growth :8 con đường tăng trưởng thời khủng hoảng

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