Giáo trình hành vi người tiêu dùng

Trình bày tổng quan về hành vi người tiêu dùng. Phân tích ảnh hưởng của môi trường văn hoá, giai tầng xã hội, gia đình, nhân cách và lối sống tới hành vi người tiêu dùng. Nghiên cứu hành vi với việc mua sắm của khách hàng...

Full description

Saved in:

Bibliographic Details
Main Author:	Vũ, Huy Thông
Other Authors:	Nguyễn, Ngọc Quang
Format:	Book
Language:	Undetermined
Published:	H. Đại học Kinh tế Quốc dân 2014
Subjects:	Người tiêu dùng > Hành vi; Khách hàng
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24025
Tags:	Add Tag No Tags, Be the first to tag this record!