Những khía cạnh tâm lý của quảng cáo thương mại

Trình bày các nội dung: Những vấn đề chung của quảng cáo thương mại; Hoạt động quảng cáo thương mại; Mô hình tâm lý của hoạt động quảng cáo thương mại; Hoạt động quảng cáo thương mại bằng lời; Quảng cáo thương mại bằng các phương tiện tru...

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Bibliographic Details
Main Author:	Nguyễn, Hữu Thụ
Other Authors:	Đại học Quốc gia Hà Nội
Format:	Book
Language:	Undetermined
Published:	H. Đại học quốc gia Hà Nội 2015
Subjects:	Quảng cáo thương mại > Hoạt động và chiến lược; Quảng cáo thương mại > Khía cạnh tâm lý
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24699
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24699

Những khía cạnh tâm lý của quảng cáo thương mại

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