Những khía cạnh tâm lý của quảng cáo thương mại

Trình bày các nội dung: Những vấn đề chung của quảng cáo thương mại; Hoạt động quảng cáo thương mại; Mô hình tâm lý của hoạt động quảng cáo thương mại; Hoạt động quảng cáo thương mại bằng lời; Quảng cáo thương mại bằng các phương tiện tru...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Nguyễn, Hữu Thụ
Awduron Eraill:	Đại học Quốc gia Hà Nội
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	H. Đại học quốc gia Hà Nội 2015
Pynciau:	Quảng cáo thương mại > Hoạt động và chiến lược; Quảng cáo thương mại > Khía cạnh tâm lý
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24699
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Rhyngrwyd

http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24699

Những khía cạnh tâm lý của quảng cáo thương mại

Rhyngrwyd

Eitemau Tebyg