Thấu hiểu tiếp thị từ A đến Z 80 khái niệm nhà quản lý cần biết

Tên sách tiếng Anh: Marketing insights from A to Z: 80 concepts every manager needs to know; Giải thích 80 khái niệm liên quan đến lĩnh vực tiếp thị được sắp xếp từ A đến Z: Quảng cáo, thương hiệu, công ty, nhà tư vấn......

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Lê, Hoàng Anh
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Nxb. Trẻ; Thời báo Kinh tế Sài Gòn 2015
Subjects:	Tiếp thị > Quản lí; Quản lí tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26223
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26223

Thấu hiểu tiếp thị từ A đến Z 80 khái niệm nhà quản lý cần biết

Internet

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