Tiếp thị 4.0 Dịch chuyển từ truyền thông sang công nghệ số

Tên sách tiếng Anh: Marketing 4.0: Moving from traditional to digital; Đề cập đến: Những xu hướng cơ bản định hình tiếp thị; Những mô hình mới cho tiếp thị trong nền kinh tế số; Các chiến thuật tiếp thị áp dụng trong nền kinh tế số...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Hoàng, Thuỳ Minh Anh
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Trẻ 2017
Subjects:	Tiếp thị > Quản lý; Quản lý tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=31667
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=31667

Tiếp thị 4.0 Dịch chuyển từ truyền thông sang công nghệ số

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