Design and marketing of new products

Design and marketing of new products

Includes bibliographical references (p. 667-692) and index

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Bibliographic Details
Main Author: Urban, Glen L
Other Authors: Hauser, John R
Format: Book
Language:Undetermined
Published: Englewood Cliffs, N.J. Prentice Hall 1993
Subjects:
Industrial design > United States; New products; Thiết kế công nghiệp > Hoa Kỳ; Sản phẩm mới > Tiếp thị (Quảng cáo)
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=34179
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Description
Summary:Includes bibliographical references (p. 667-692) and index
Physical Description:xxvii, 701 p.

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