Giáo trình nghiên cứu thị trường

Gồm 9 chương trình bày các nội dung: Cơ sở nghiên cứu thị trường; Thiết kế dự án nghiên cứu; Chọn mẫu để nghiên cứu; Nghiên cứu định tính; Thu thập dữ liệu định lượng; Tóm tắt dữ liệu; Phân tích đơn biến...

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Bibliographic Details
Main Author:	Nguyễn, Đình Thọ
Other Authors:	Nguyễn, Thị Mai Trang
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Kinh tế Tp. Hồ Chí Minh; Publishing House 2015
Subjects:	Nghiên cứu thị trường; Quản trị tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38164
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Giáo trình nghiên cứu thị trường

by Nguyễn, Đình Thọ
Published 2015

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình nghiên cứu thị trường

by Nguyễn, Đình Thọ
Published 2011

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Giáo trình nghiên cứu thị trường

by Nguyễn Đình Thọ
Published 2011

Institutions: Thư viện Trường Đại học Nam Cần Thơ

Giáo trình nghiên cứu thị trường

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