Fundamentals of Global Strategy A Business Model Approach
Ebook from IG Library ; The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in sc...
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| Natura: | Libro |
| Lingua: | Undetermined |
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Business Expert Press
2010
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| Accesso online: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38181 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Riassunto: | Ebook from IG Library ; The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. |
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| Descrizione fisica: | 272Pages |