Fundamentals of Writing for Marketing and Public Relations A Step-by-Step Guide for Quick and Effective Results

Ebook from IG Library ; This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Mizrahi, Janet
التنسيق: كتاب
اللغة:Undetermined
منشور في: Business Expert Press 2010
الموضوعات:
الوصول للمادة أونلاين:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38202
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
الوصف
الملخص:Ebook from IG Library ; This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.
وصف مادي:109Pages