Communication in Responsible Business Strategies, Concepts, and Cases
Ebook from IG Library ; Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each ch...
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| Язык: | Undetermined |
| Опубликовано: |
Business Expert Press
2012
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| Предметы: | |
| Online-ссылка: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38351 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01393nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_38351 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 337.1 | ||
| 100 | |a Conaway, Roger N | ||
| 245 | 0 | |a Communication in Responsible Business | |
| 245 | 0 | |b Strategies, Concepts, and Cases | |
| 245 | 0 | |c Roger N. Conaway, Oliver Laasch | |
| 260 | |b Business Expert Press | ||
| 260 | |c 2012 | ||
| 300 | |a 198Pages | ||
| 520 | |a Ebook from IG Library ; Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto-day business realities. | ||
| 650 | |a Corporate Communication; Truyền thông doanh nghiệp | ||
| 700 | |a Laasch, Oliver | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38351 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||