Innovative Pricing Strategies to Increase Profits

Ebook from IG Library ; According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However...

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Bibliographic Details
Main Author: Marburger, Daniel
Format: Book
Language:Undetermined
Published: Business Expert Press 2012
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Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38369
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một