Consumer Cosmopolitanism in the Age of Globalization
Ebook from IG Library ; Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Info...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Business Expert Press
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38399 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01772nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_38399 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 658.3 | ||
| 100 | |a Prince, Melvin | ||
| 245 | 0 | |a Consumer Cosmopolitanism in the Age of Globalization | |
| 245 | 0 | |c Melvin Prince | |
| 260 | |b Business Expert Press | ||
| 260 | |c 2012 | ||
| 300 | |a 296Pages | ||
| 520 | |a Ebook from IG Library ; Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization. | ||
| 650 | |a Consumer Behavior; Hành vi tiêu dùng; Nghiên cứu thị trường | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38399 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||