Basics of Branding A Practical Guide for Managers

Ebook from IG Library ; Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don't realize exactly what and how much goes into this branding...

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Bibliographic Details
Main Author: Gronlund, Jay
Format: Book
Language:Undetermined
Published: Business Expert Press 2013
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Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38506
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một