Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Brown, Stephen
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Los Angeles,London Sage 2016
Konular:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Brands and branding

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