Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

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Bibliografiske detaljer
Hovedforfatter:	Brown, Stephen
Format:	Bog
Sprog:	Undetermined
Udgivet:	Los Angeles,London Sage 2016
Fag:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Brands and branding

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