Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

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Bibliographische Detailangaben
1. Verfasser: Brown, Stephen
Format: Buch
Sprache:Undetermined
Veröffentlicht: Los Angeles,London Sage 2016
Schlagworte:
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