Truyền thông & kinh doanh Liệu lợi nhuận có thách thức lợi ích công ?

Cung cấp những kiến thức cơ bản về truyền thông, thị trường và lợi ích công. Phân tích sự lớn mạnh về quy mô và sự biến đổi của công nghiệp truyền thông, mô tả hiện trạng kinh doanh truyền thông và chiến lược kinh doanh của những gã k...

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Bibliographic Details
Main Author:	Đỗ, Đình Tấn
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Nxb. Trẻ 2019
Subjects:	Truyền thông > Kinh doanh
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=39893
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Cung cấp những kiến thức cơ bản về truyền thông, thị trường và lợi ích công. Phân tích sự lớn mạnh về quy mô và sự biến đổi của công nghiệp truyền thông, mô tả hiện trạng kinh doanh truyền thông và chiến lược kinh doanh của những gã khổng lồ (ABC, Time Warner, Alphabet Inc., Disney...), sự ảnh hưởng của truyền thông đến kinh doanh và liên hệ thực tế với Việt Nam
Physical Description:	478tr.

Truyền thông & kinh doanh Liệu lợi nhuận có thách thức lợi ích công ?

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