Quản trị Marketing

Trình bày tổng quan về quản trị marketing, hoạch định chiến lược marketing, các chiến lược marketing cạnh tranh, hệ thống thông tin marketing và nghiên cứu marketing, thị trường tiêu dùng và hành vi mua của người tiêu dùng...; KT079...

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Podrobná bibliografie
Hlavní autor:	Lê, Thế Giới
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	H. Giáo dục Việt Nam 2010
Témata:	Quản trị; Tiếp thị; Giáo trình
On-line přístup:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=7286
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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520			\|a Trình bày tổng quan về quản trị marketing, hoạch định chiến lược marketing, các chiến lược marketing cạnh tranh, hệ thống thông tin marketing và nghiên cứu marketing, thị trường tiêu dùng và hành vi mua của người tiêu dùng...; KT079
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Quản trị Marketing

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