Quản trị Marketing

Trình bày tổng quan về quản trị marketing, hoạch định chiến lược marketing, các chiến lược marketing cạnh tranh, hệ thống thông tin marketing và nghiên cứu marketing, thị trường tiêu dùng và hành vi mua của người tiêu dùng...; KT079...

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Detalles Bibliográficos
Autor principal:	Lê, Thế Giới
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	H. Giáo dục Việt Nam 2010
Materias:	Quản trị; Tiếp thị; Giáo trình
Acceso en línea:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=7286
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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