Quản trị Marketing

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Quản trị Marketing

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Trình bày tổng quan về quản trị marketing, hoạch định chiến lược marketing, các chiến lược marketing cạnh tranh, hệ thống thông tin marketing và nghiên cứu marketing, thị trường tiêu dùng và hành vi mua của người tiêu dùng...; KT079...

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Bibliographic Details
Main Author:	Lê, Thế Giới
Format:	Book
Language:	Undetermined
Published:	H. Giáo dục Việt Nam 2010
Subjects:	Quản trị; Tiếp thị; Giáo trình
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=7286
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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