The Medici effect : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide /

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how bre...

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Hlavní autor: Johansson, Frans (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Boston, Massachusetts : Harvard Business Review Press, 2017
Vydání:With a new preface and discussion guide.
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Obsah:
  • Part 1. The intersection: Chapter 1. The intersection: your best chance to innovate: monkeys and mind readers
  • Chapter 2: The rise of intersections: the sounds of Shakira and the emotions of Shrek
  • Part 2. Creating the Medici effect: Chapter 3: Break down the barriers between fields: sea urchin lollipops and Darwin's finches
  • Chapter 4: How to make the barriers fall: Heathrow tunnel and restaurants without food
  • Chapter 5: Randomly combine concepts: card games and sky rises
  • Chapter 6: How to find the combinations: meteorite crashes and code breakers
  • Chapter 7: Ignite an explosion of ideas: submarines and tubular bells
  • Chapter 8: How to capture the explosion: MacGyver and boiling potatoes
  • Part 3. Making intersectional ideas happen: Chapter 9: Execute past your failures: violence and school curricula
  • Chapter 10: How to succeed in the face of failure: palm pilots and counterproductive carrots
  • Chapter 11: Break out of your network: ants and truck drivers
  • Chapter 12: How to leave the network behind: penguins and meditation
  • Chapter 13: Take risks and overcome fear: airplanes and serial entrepreneurs
  • Chapter 14: How to adopt a balanced view of risk: elephants and epidemics
  • Chapter 15: Step into the intersection...and create the Medici effect