Maketing công nghiệp /

kod QR

Maketing công nghiệp /

Đây là một tác phẩm Maketing chuyên sâu vào lĩnh vực công nghiệp. Nội dung cuốn sách gồm 4 phần với 13 chương.

Zapisane w:

Opis bibliograficzny
1. autor:	Hồ Thanh Lan
Kolejni autorzy:	W.Haas Robert
Format:	Książka
Język:	Vietnamese
Wydane:	H. : Nhà xuất bản Thống kê , 2002
Hasła przedmiotowe:	Maketting
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Opis
Streszczenie:	Đây là một tác phẩm Maketing chuyên sâu vào lĩnh vực công nghiệp. Nội dung cuốn sách gồm 4 phần với 13 chương. Phần 1: Những nhận thức khái quát về môi trường của Maketing công nghiệp. Chương 1: Hệ thống Maketting công nghiệp. Phần 2: Khách hàng công nghiệp và hành vi thị trường. Chương 2: Hệ thống phân chuẩn công nghiệp. Chương 3: Nhu cầu về hàng hóa và dịch vụ công nghiệp. Chương 4: Tìm hiểu về mua công nghiệp. Phần 3: Quá trình Maketing công nghiệp: phân khúc, kế họach hóa, chiến lượcvà thu thập thông tin. Chương 5: Phân khúc trong thị trường công nghiệp. Chương 6: Kế hoạch hóa chiến lược maketing công nghiệp. Chương 7: Thông tin maketing công nghiệp. Phần 4: Maketing Mix công nghiệp. Chương 8: Chiến lược sản phẩm trong Maketing công nghiệp. Chương 9: Chiến lược kênh tiêu thụ trong Maketing công nghiệp. Chương 10: Chiến lược phân phối trong Maketing công nghiệp. Chương 11: Chiến lược xúc tiến trong Maketing công nghiệp- bán hàng cá nhân Chương 12: Chiến lược xúc tiến trong Maketing công nghiệp-Quảng cáo và xúc tiến bán hàng. Chương 13: Chiến lược định giá trong Maketing công nghiệp
Opis fizyczny:	525tr. ; 20,5cm