Marketing căn bản /

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Marketing căn bản /

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Detaylı Bibliyografya
Yazar:	Phan Đình Quyền
Diğer Yazarlar:	Phan Thăng
Materyal Türü:	Kitap
Dil:	Vietnamese
Baskı/Yayın Bilgisi:	Tp. Hồ Chí Minh : Thống Kê , 2000
Edisyon:	In lần thứ 1
Konular:	Kinh tế Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Diğer Bilgiler
Özet:	Nội dung cuốn sách gồm: Chương 1: Cơ sở xã hội của marketing - thỏa mãn nhu cầu của con người Chương 2: Quản trị marketing Chương 3: Hệ thống nghiên cứu và thông tin marketing Chương 4: Môi trường marketing Chương 5: Thị trường và hành vi của khách hàng Chương 6: Phân khúc và chọn thị trường mục tiêu Chương 7: Sản phẩm hàng hóa Chương 8: Giá cả Chương 9: Phân phối và lưu thông hàng hóa Chương 10: Truyền thông và khuyến mãi Chương 11: Marketing quốc tế Chương 12: Marketing dịch vụ và marketing trong lĩnh vực hoạt động thương mại
Fiziksel Özellikler:	377tr. ; 24cm