Các chiến lược và các kế hoạch Marketing xuất khẩu : Một số trường hợp điển hình /

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Các chiến lược và các kế hoạch Marketing xuất khẩu : Một số trường hợp điển hình /

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Cuốn sách được chia làm 4 chương:

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Bibliographic Details
Main Author:	Dương Hữu Hạnh
Format:	Book
Language:	Vietnamese
Published:	Tp. HCM : Thống kê , 2005
Edition:	In lần thứ 1
Subjects:	Xuất khẩu > Chiến lược Xuất khẩu > Kế hoạch
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Cuốn sách được chia làm 4 chương: Chương 1:Thiết kế các chiến lược kinh doanh cho thị trường toàn cầu Chương 2: Các chiến lược xuất và nhập khẩu Chương 3: Các chiến lược và các kế hoạch Marketting xuất khẩu Chương 4: Các điển cứu (case study) về Marketting xuất khẩu
Physical Description:	315tr. ; 20cm