Marketing công nghiệp -Phục vụ khách hàng là tổ chức /

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Marketing công nghiệp -Phục vụ khách hàng là tổ chức /

Nội dung cuốn sách gồm 10 chương :

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Bibliografische gegevens
Hoofdauteur:	Hà Nam Khánh Giao (Chủ biên)
Formaat:	Boek
Taal:	Vietnamese
Gepubliceerd in:	Tp,Hồ Chí Minh : Thống Kê , 2004
Editie:	In lần thứ 1
Onderwerpen:	Marketing công nghiệp
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Omschrijving
Samenvatting:	Nội dung cuốn sách gồm 10 chương : Chương 1 : Hệ thống Marketing công nghiệp Chương 2 : Tiến trình mua hàng công nghiệp Chương 3 : Phân khúc thị trướng công nghiệp Chương 4 : Lập kế hoạch chiến lược marketing công nghiệp Chương 5 : Thông tin marketing công nghiệp Chương 6 : Chiến lược sản phẩm trong marketing công nghiệp Chương 7 : Chiến lược phân phối trong marketing công nghiệp Chương 8 : Chiến lược chiêu thị trong marketing công nghiệp Chương 9 : Chiến lược định giá trong marketing công nghiệp Chương 10 ; Kiểm soát và đánh giá marketing công nghiệp
Fysieke beschrijving:	179tr. ; 16cm