Strategic Marketing - An Applied Perspective /
Contents:
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| Main Author: | |
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
MC Graw Hill ,
2007
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| Edition: | In lần thứ 1 |
| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Summary: | Contents: Part 1: Introduction and market definition Part 2: Situation analysis Part 3: Corporate and marketing decisions Part 4: Implementation |
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| Physical Description: | 324tr. ; 27 cm |
| ISBN: | 0073025860 |