Strategic marketing : an applied perspective

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Alsem, K. J.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston McGraw-Hill 2007
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ