Tạo dựng và quản trị thương hiệu danh tiếng - Lợi nhuận /

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Tạo dựng và quản trị thương hiệu danh tiếng - Lợi nhuận /

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Opis bibliograficzny
1. autor:	Nguyễn Kim Chi
Kolejni autorzy:	Trương Mỹ Ly, Lê Hồng Ánh, Nguyễn Thu Bách
Format:	Książka
Język:	Vietnamese
Wydane:	Hà Nội : Lao động - Xã hội , 2003
Wydanie:	In lần thứ 1
Hasła przedmiotowe:	Kinh tế > Quản trị > Thương hiệu
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Opis
Streszczenie:	Nội dung cuốn sách gồm: Chương 1: Thương hiệu Chương 2: Đặc tính thương hiệu Chương 3: Giá trị thương hiệu Chương 4: Thiết kế thương hiệu Chương 5: Chiến lược phát triển thương hiệu Chương 6: Tạo dựng hình ảnh công ty Chương 7: Chiến lược tiếp thị hỗn hợp nhằm tạo dựng giá trị thương hiệu Chương 8: Các phương thức giao tiếp marketing hỗn hợp nhằm quảng bá giá trị thương hiệu Chương 9: Thương hiệu - Xâm nhập thị trường quốc tế Chương 10: Hướng dẫn xác lập quyền bảo hộ sở hữu công nghiệp tại Việt Nam
Opis fizyczny:	449tr. ; 24 cm