Những nguyên lý tiếp thị /

Nội dung cuốn sách bao gồm nhiều vấn đề về tiếp thị như: Những quyết định dịch vụ khách hàng, Đinh giá sản phẩm: các cân nhắc và cách tiếp cận định giá; Phân phối sản phẩm bán sỉ và lẻ; Đẩy mạnh tiêu thụ sản phẩm : Quảng cáo, khuyến m...

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Bibliographic Details
Main Author:	Trần Văn Chánh
Other Authors:	Kotler Philip, Huỳnh Văn Thanh, Phạm Viêm Phương, Đỗ Văn Tấn
Format:	Book
Language:	Vietnamese
Published:	Tp,Hồ Chí Minh : Thống Kê , 2000
Edition:	In lần thứ 1
Subjects:	Kinh tế > tiếp thị
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Những nguyên lý tiếp thị /

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