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Nội dung cuốn sách gồm 15 chương

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Podrobná bibliografie
Hlavní autor:	Dương Hữu Hạnh
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	Tp,Hồ Chí Minh : Nhà xuất bản Thống kê , 2001
Témata:	Xuất nhập khẩu
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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Shrnutí:	Nội dung cuốn sách gồm 15 chương Chương 1: Lý do cần phải thực hiện nghiên cứu thị trường. Chương 2: Thẩm định tiềm năng thị trường. Chương 3: Làm thế nào thương mại hóa sản phẩm hay nghiên cứu sản phẩm. Chương 4: Nghiên cứu về các thực hành Marketing. Chương 5: Các nguồn thông tin và nghiên cứu tại bàn hay tài liệu. Chương 6: Phương thức thông dụng về nghiên cứu tài liệu. Chương 7: Nghiên cứu hiện trường. Chương 8: Thiết lập bảng câu hỏi. Chương 9: Các kỹ thuật phỏng vấn. Chương 10: Chọn mẫu Chương 11: Các kỹ thuật nghiên cứu đặc biệt. Chương 12: Chuẩn bị các dữ kiện để phân tích. Chương 13: Phân tích và giải thích các kết quả Chương 14: Trình bày kết quả nghiên cứu và báo cáo. Chương 15: Kế hoạch nghiên cứu.
Fyzický popis:	299tr. ; 20,5cm