The Cnadian Guide to Managing the Media /
Contents:
Uloženo v:
| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Vietnamese |
| Vydáno: |
Canada :
Prentice Hall ,
1994
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| Vydání: | Tái bản lần thứ 2 |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Shrnutí: | Contents: 1. Why deal with the media 2. Practicing efective media relations 3. Why be proactive? 4. Crisis communications 5. When not to initaiate media coverage 6. Who are media and how do you reach them? 7. Nine rules for dealing with the media 8. Interviews 9. The tools for telling your story effectively 10. Telling your story to the broadcast media 11. Risky business: Planting a story 12. What to do when the media get it wrong 13. A system for learning from your own experience 14. Profiles of some successful media innitiatives |
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| Fyzický popis: | 189tr. ; 24 cm |