Fundamentals of media effects
The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects resea...
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Boston, Mass.
McGraw-Hill
2002
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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