Fundamentals of media effects

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects resea...

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Bibliografski detalji
Glavni autor: Bryant, Jennings
Daljnji autori: Jennings Bryant; Susan Thompson
Jezik:Undetermined
English
Izdano: Boston, Mass. McGraw-Hill 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh