Naming Rights /
In 2007 the sale of naming rights brought an estimated
Salvato in:
| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Vietnamese |
| Pubblicazione: |
New Jersey :
John Wiley & Sons ,
2008
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| Soggetti: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
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| 245 | 0 | 0 | |a Naming Rights / |c Burton Terry |
| 260 | # | # | |a New Jersey : |b John Wiley & Sons , |c 2008 |
| 300 | # | # | |a 256tr. ; |c 23cm |
| 520 | # | # | |a In 2007 the sale of naming rights brought an estimated |4 billion in revenue to the nonprofit sector |
| 520 | # | # | |a What slice of the pie did your organization enjoy? |
| 520 | # | # | |a From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today. |
| 520 | # | # | |a Can your development team quickly pull together an accurate benchmark report? |
| 520 | # | # | |a Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal. |
| 520 | # | # | |a Are you ready? |
| 520 | # | # | |a Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation. |
| 520 | # | # | |a Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how. |
| 650 | # | 4 | |a Institutional advertising |