Maketing research /

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. Thi...

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Bibliographic Details
Main Author: Cooper Donald R
Other Authors: Schindler Pamela S
Format: Book
Language:Vietnamese
Published: American : McGraw -Hill , 2005
Subjects:
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng