International Business: The Challenge of Global Competition /
This book has the most complete and current data available. It continues to be the textbook of choice for instructors who want comprehensive coverage and for adopters who like to deal with a broad range of topics and show students the steps a business must take to go global. As the ultimate referenc...
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| Tác giả chính: | |
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| Tác giả khác: | , , , |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
New York :
Mc Graw Hill ,
2008
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Tóm tắt: | This book has the most complete and current data available. It continues to be the textbook of choice for instructors who want comprehensive coverage and for adopters who like to deal with a broad range of topics and show students the steps a business must take to go global. As the ultimate reference book for the international business student, the book incorporate global examples with the worldview vignettes within the chapter. The focus is not limited to huge multi-national corporations; smaller firms are highlighted within each chapter in the "small and medium-sized enterprises" boxed examples. - Each chapter has been carefully reviewed and revised to accurately reflect the most up-to-date data and information available - a must in the ever-changing world. - Expanded coverage of market entry strategies helps students understand the "hows" and "whys" when companies decide to go global. - A career appendix has been added to chapter one to illustrate the different career paths of three international business students and to bring the real world experience to the reader. --This text refers to the Paperback edition. |
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| Mô tả vật lý: | 623tr. ; 27cm |
| số ISBN: | 978-0-07-353016-1 |